We’re in the midst of what we’re calling the Great Reshuffle, a time when everyone is rethinking everything. Companies are rethinking their entire working models, cultures, and company values. At the same time, employees are rethinking not just how they work, but why, looking for opportunities that best match their needs whether that’s greater flexibility, better pay, an inclusive environment, or deeper fulfillment. The pandemic has shifted what people value the most. With it, the expectations and demands on employers have shifted. Employees want to belong and invest their precious time in things that matter. As we move into 2023, leaders need to see purpose as a way of business, not as an initiative.

In previous years, recessions caused a recruitment slowdown and, with a lower turnover of staff, business owners could focus on ensuring business continuity. But no employer can rely on a recession to turn the tables. This is because the great resignation isn’t over: it only has evolved. We now live in the era of the great retention, and the battle is now how best to keep staff engaged, happy and productive.